Israël, Haïfa, 2015. Old women prepare for an event. They are told how to walk, they wear numbers and try to succeed in the selection process. These women are Holocaust survivors. And the event is a beauty pageant. How can one sustain the remembrance of Holocaust, when the interest in the stories of the survivors is so little. Are we fed up? Have we seen too much of it? Is the Holocaust celebration only an end in itself? And reminding of "that it will never happen again" is meaningless?